What Do You Want?

This is a serious question.

If there were only one thing in your life that you could change, what would it be? Would it be your health? Would it be your monthly income? Would you like to eliminate some unnecessary pounds? Would you like to be more muscular, more handsome, more alert? Your woman you like to be more beautiful? If you chose a better appearance, who says what is handsome or beautiful? When would you know you had arrived?

Take some quality quiet time to check on your authentic desires.  The Bible says that God is at work in you both to WILL and to DO His good pleasure.  You can be whatever you will to be. You can then do whatever you will to do.  Then you will have what you will to have. God is not miserly or broke. We can all live an abundant life as long as we don’t try to take another person’s good.

The Truth about Network Marketing

Most people do network marketing every day.  They just don’t get paid for it. People recommend and promote things like books, restaurants, and movies. Many companies would gladly pay the individual for recommending products instead of paying large advertising companies. If you find a company that has products you truly enjoy, it should be easy to recommend and promote those products. The key is to detach from the results of your recommendation, the same as if you recommended a book or movie. Some people will act on your recommendations and some won’t. Those that act on the recommendations will become either business partners or customers. When that happens, you will be compensated.

Network marketing is a business opportunity, not a guarantee. The majority of people who enter network marketing make little or no money. Let’s compare that to other opportunities. 90% of the people who get a real estate license never sell a single home. 50% of businesses fail in the first three years. The majority of people who play football in college never enter the pros. The same is true for any athletic endeavor.

Network marketing depends upon you. It is a personal development course with a paycheck attached to it. The greater your personal development, the greater the paycheck. Network marketing allows you the opportunity to mentor and be mentored. Unlike traditional businesses, your enroller has a vested interest in your success. The more money you make, the more money your enroller makes. 40% or more of the people partnered with a network marketing company are actually earning money.

Network marketing is not perfect, but it is better.

Forward Living and Giving

If you have been to almost any church, you are probably familiar with the phrase “Give and it shall be given to you”. Usually the preacher tells you this is about your money, and is expecting you to give to the church because of it. A Friend of mine, a Carpenter from Galilee, is the One who said this. Here is what he said in context:

37 “Do not judge, and you will not be judged. Do not condemn, and you will not be condemned. Forgive, and you will be forgiven. 38 Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.”

Luke 6:37-38  New International Version (NIV)

Notice carefully the context.  Jesus was not in church taking up an offering.  He was explaining something fundamental to life. You may have heard “what goes around, comes around” from someone.  It is basically what Jesus was explaining here.  The “it” is whatever you are giving.  Judgement? Receive judgement. Mercy? you’ll receive mercy.  Condemnation? Well, you see the point here.

Now I realize you Bible scholars will point out that this is Old Testament, even though the book is labeled New Testament.  And you are right: the New Testament came after the cross  (That is a topic for another time, but see this verse:

16 For where a testament is, there must also of necessity be the death of the testator. Hebrew 9:16) .

But don’t lose sight of things that are outside of any dispensation:

While the earth remains, seedtime and harvest, cold and heat, summer and winter, and day and night shall not cease. Genesis 8:22.

There is an order in the Universe.  Give and get whatever you give.  It is a lifestyle, not a church thing.  Go do some small act of kindness to someone without expecting anything from them.  The cycle will complete from another source.  When you plant, you reap what you plant, more than you planted and later than you planted.  That’s just the way it works.  You can only give what you have.  Start with a smile, then add a compliment.  Offer a (silent) prayer for the people you meet.  See how it can all change with a change in your mental diet.

Skills? Indeed.

Pick a business, any business. Do you need to learn some skills to participate? What about as an employee?  Most people would say that even a greeter needs some skills (smile, speak distinctly, etc).  Why should we assume that network marketing is any different?

You can grab 12 free video skills by opting in with your name and email. No upsell. No bait and switch.  Just free training. You have nothing to lose but your incompetence.

Retiring & Residual Bills

Have you purchased a house or rented an apartment?  You did that action once and must pay for it over and over and over.  In the case of a mortgage, the payments will eventually stop, but rent payments typically don’t.  Most people purchase a car using other people’s money (OPM), which they pay back over time.  Again, a one-time purchase results in ongoing payments.  Let’s call those residual bills.

There are other residual bills in life.  Wherever you live, someone must pay for water, gas, electric and garbage service.  Maybe you have more stuff than your house can hold and you have rental storage. Maybe you have a phone, cable and internet service.  These are all ongoing bills, therefore residual payments that you make each month.


You can divide that 1200 by whatever you think your rate of return would be. If you think 6%, then divide 1200 by 6 and get 200.  For every one dollar of income, you would need $200 of investment. Here’s a chart to help you:


Investment required to produce monthly income
Income At 12% At 6% At 3% At 2%
$100 $10,000 $20,000 $40,000 $60,000
$250 $25,000 $50,000 $100,000 $150,000
$500 $50,000 $100,000 $200,000 $300,000
$1,000 $100,000 $200,000 $400,000 $600,000
$2,500 $250,000 $500,000 $1,000,000 $1,500,000
$5,000 $500,000 $1,000,000 $2,000,000 $3,000,000

Network Marketing and Due Diligence

Nearly all people like to get recommendations from people they like and trust.  Sometimes they will buy from people they like and trust instead of a stranger.  The interesting thing about Network Marketing is that we like to build relationships instead of only making a sale.  So, if people already like and trust you, there is a natural warm market for you.  Otherwise, you need to cultivate a network of friends by being a friend.  Keep in mind that you want to make their lives better with your products or opportunity.

Since you will be presenting the opportunity for your friends to purchase from you, it behooves you to perform due diligence on your opportunity.  What are some of the criteria you should investigate.  As a minimum consider these:

  1. Company
  2. Trends
  3. Products
  4. System
  5. Timing
  6. Compensation

We will consider each of those in order.

Company: what is the likelihood the company will still be in business next year? Does the management team have experience dealing with independent distributors? You need to have confidence the company will do what it is supposed to do. If it is a startup company, you should really know the top management team. If it is been around for five years or more, the odds are pretty good it will continue in business.  What are the financials for the company? Satisfy yourself that this business partner is a good bet.

Trends: Does the opportunity address current and future trends?

  • Three quarters of Americans are living paycheck to paycheck
  • More than one third of all working age adults have no retirement savings
  • Baby boomers are aging and they do not like it.
  • Women grow companies at a rate 1 1/2 times the national average.
  • 70% of 18 to 35-year-olds see themselves working independently at some point, rather than being employed.
  • People want products to make them look better, feel better and perform better.

Product: Are the products both unique and consumable? Or are they me two products available from 100 other companies, including Walmart and Walgreens? Are the products protected by patents? Would you buy the product if you were not a distributor? Are the products affordably priced?

System: is there a duplicatable training system in place? Will your enroller give you hands-on training? Are there experienced leaders who will also provide hands-on training and help you with personal growth and development?

Timing: Are there already over 2 million distributors in the company or less than 200,000? The direct selling Association says that anywhere from the first 150,000 to 200,000 distributors is a ground-floor opportunity. Whatever the amount, the timing will never be better than right now.

Compensation: How do you make money with the company? Is there a steady and reliable long-term income? Can you make immediate money? What is the balance between immediate and long-term income?

There are many network marketing companies who can give you a favorable response to most of those questions. If you find one that gives a favorable response to all those questions, jump in. Sleep

Network Marketing and the Warm Market

Network marketing is a product of the share age

in the share age, we share ideas, concepts, products, and opportunities with people we know and love. Most training systems in network marketing urge you to contact your warm market first. Your warm market are people who recognize your name. Internet marketing gurus, wanting to sell you on their lead generation system, say that that’s silly and a waste of time and would ruin your relationships with your friends.

This is somewhat amazing to me. I assume here that the network marketing company with which you are aligned has products that actually help people. If that’s the case, why would you not want to share with your warm market? If you use and like the product, and you don’t share with your warm market, I submit you’re being selfish. If the product is actually not any good, then why would you want to sell it?

The same reasoning applies to the opportunity. If it is a genuine opportunity where people can actually make money, why would you keep that hidden from your friends? And again, if the opportunity isn’t any good, why did you sign up?

The reality is that some people will act upon your recommendations for the product and some won’t. You need to be okay with that. Your responsibility to your warm market is to inform them that you have started a new business. Ask them if they would like to know more. The reality is some will, some won’t. Your business opportunity should not affect your relationships unless you make it do so. If you want business partners, ask them if they are open to money-making opportunities. Again, some will be and some won’t be. And that’s okay.

To build a business, you are looking for people who want an actual opportunity. Some people in your warm market will be looking for an opportunity; others will know people who are looking for an opportunity. Your business, in fact any business, exists to improve people’s lives. You’re looking for people with whom you would enjoy working.

People who might not be interested in the business opportunity might still like to purchase the products from you, assuming the products are worth what they would pay for it. The acid test here is would you buy the product yourself if you were not distributing it? If so freely share the information with your warm market. If not, find another opportunity.


Network Marketing and Prospecting

Have you heard of the three foot rule? It comes from the idea that you should talk to everybody. Now, I think that is correct.  Talk, not pitch.  The idea of pitching to everyone within three feet assumes that everyone is a prospect.  That is not true.  Everyone is a suspect.  You suspect they are prospects, but don’t know for sure.  How do you find out?  By talking to them.  Ask questions about them, get to know them, see if you are compatible with them.

What makes for a good prospect?  Someone with a reason to investigate your product or opportunity.  Someone willing to explore additional options for generating income.  Someone who wants something different in their lives (more of something or less of something). At first glance, it might seem that everyone does fit the prospect category. Unfortunately the key word is SEEM. Some people are frustrated with the current situation, but don’t want to do anything to change it. You can check on that by asking questions.  Someone complains that they weigh too much.  You ask them what have they tried to lose those unwanted pounds.  They reply that they don’t want to change what they eat, they hate exercise, and they have tried the “miracle” pills that drop the pounds as if by magic. They want their circumstance to change, but they don’t want to change. Einstein said to continue doing what you are doing and expect a different result is insanity.

Burn this phrase into your memory: Never present without consent. Your objective in meeting people should be to determine if there is a need want, pain or desire that you can help them with. Maybe the first thing you can do to help them is get them to imagine what life would be like if the situation changed.  Assess how committed they are to achieving the desired outcome.  How? By asking questions. Listen to the responses. Get them to explore the possibilities. In the weight loss example, ask something like “What if walking just a little extra each day could help with your weight, would you be willing to give it a try?” Imagine the following scenario:

Sam: I weigh too much.

You: Would you like to do something about that? (NOTE: You are looking for a “Yes” here.  Anything else is secret code for “No”)

Sam: I really hate exercise and I am not going to give up my deserts.  (Okay, change the subject.  Sam is not going to be a prospect).

Now put that in a business context.  Sam complains that he always runs out of money before he runs out of month. You have a network marketing opportunity that could solve his problem. Do you make a dynamic presentation?


First you ask “Would you like to do something about that?” and base the rest of the conversation on his response.  Remember “Yes” means “yes” and anything else means “No”.  If “no”, it means the time isn’t right yet for Sam.  Change the subject.  At another time he will be ready. But for now you haven’t burned any bridges by presenting something he didn’t really want to hear.


Network Marketing and the Sales Mindset

In network marketing, customers buy products or services. Distributors could be said to sell the same products or services. So certainly in one sense, sales is part of network marketing. The distinction comes when we consider what most people mean by the word “sell”. The most common definition is to persuade or induce someone to buy something. Often unspoken is the final part of that sentence: “that they don’t want to buy”. That kind of sales has no place in network marketing. The original meaning for sales was to find out what people want and help them get it. That is the selling involved in network marketing.

The kind of sales where you induce someone to buy something they don’t want does not lead to a favorable relationship. The best definition of a network is people who are connected to each other. So network marketing involves establishing connections with people, discovering what it is they want, and helping them achieve that. A person wants better health, and your company has top-of-the-line healthcare products. We have a match. What if your company provides cell coverage or Internet access? That does not match the healthcare desire and so there’s no match. But you probably know someone who does market cell phones and long-distance calling services and Internet. You enhance the relationship with both people by connecting them together. You are a connector.

In the first definition of sales, there is the idea of “closing the sale”. It is transaction based; once the sale is over we move on.

In network marketing, we want to “open the relationship”. Long-term success in network marketing depends on happy distributors and satisfied customers who purchase over and over and over again. Zig Ziglar always said if you help enough other people get what they want, you will have everything you want.

Network marketing attracts people looking for time freedom and financial freedom. It attracts people who are freedom oriented. Because of that, we believe in freedom of choice. The network marketing model is one of education. We give people information about our opportunities and our products, and we attempt to establish relationships.   We allow people to make their own decisions, that is to “own” their decision. A successful network marketing business has many people who genuinely want to do what they’re doing. It becomes a lifestyle.